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July 8, 2022

Automating your process in the eyes of a Marketing Strategist

Join Andrea of Kohi Social as she shares her views on why YOU should automate and how it could benefit you and your business

By: Schan Dilag

Have you ever tried mapping out your tasks, priorities, or reminders with a notebook or sticky notes? Maybe you have it posted on your personal cork board. If you’re a business owner, perhaps you even have your own logbook to track all the sales you generated on a day-to-day basis. Don’t you ever wonder if there’s a way to simplify the process and deal with everything once?

Automation has been linked with modern technology and you’ve surely heard this term related to almost everything. With the rise of smart gadgets in the 2010s and the emergence of e-wallets globally, gone are the days that everything has to be done manually.

But we get it, automation can be a bit intimidating sometimes. Some even think it might not be a good idea to transition from the traditional way of manual task managing. While some of us love the old-school way of managing things, we can't deny that automating almost everything can help you be more efficient.

Automating and making ordering seamless have always been at our core here, at ChatGenie, since we believe that it could help business owners juggle their tasks when managing their brands.

Master Brewer: Andrea, the Marketing Strategist

Andrea of Kohi Social brews strategic content for her clients for a more relatable experience

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Andrea, also known as @kohisocial on TikTok and Instagram, is just like most of us. Her career started with a 9 to 5 corporate job, until she made a brave decision to pursue her passion in the wider nature of freelancing. She ended up setting up her own business, Kohi Social, an agency that aims to help brands and entrepreneurs “brew strategic and storified social media experience.”

@kohisocial | TikTok

Aside from managing an agency, she also started The Kohi Klubhouse group on Facebook, and is part of Educreators of TikTok where she can help and share learnings to aspiring Filipino freelancers on bigger platforms. Her Facebook group now has 22k members, 108k followers, and has garnered 1.1M likes on TikTok. On the side, she also holds free webinars and Digital Marketing short courses on how you can improve your social media presence.

Andrea founded Kohi Klubhouse, an engaging and inclusive platform for creative freelancers as they share discussions and tips on how you can ace freelancing world.

Her views on automating your work process lead us to a remarkable team up as Andrea and ChatGenie share the same thoughts on why you should learn how to automate.

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Here are some of the few tips Andrea shared that might help you understand automating your process further:

Why should you automate your tasks [in business, or in general] in this digital age?

Time is one of your most valuable resources. And as you scale your business, there will be repetitive tasks that are all too time-consuming so you have to find a way to run them seamlessly in the background, so you can focus more on higher strategies to take your business further. Automating them is one.

When you automate, first, identify and list down said repetitive tasks, and then from there, either find a tool to automate it or delegate it. It's good there’s so many automation tools and apps available now that are more task-specific, making the lives of many entrepreneurs more convenient and productive.

As a Marketing Strategist and business owner, how would you encourage SMEs to utilize tools that can help them make their workflow more efficient?

Think of all the time and energy spent on repetitive tasks that should’ve been dedicated towards focusing on more engaging work, like business development, product development, and other CEO responsibilities.

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Apart from providing convenience for the business, automation also gives us the opportunity to provide a great customer experience. Today’s customers value hassle-free transactions, specifically when ordering, so the use of automation tools actually allows for more customer satisfaction, and ultimately, more profit.

What would you say to someone who’s on the fence about trying ChatGenie?

As a business owner and marketing strategist, as much as possible, you’d want to give your customers a good experience when engaging with you. But as your business grows, so is the time you spend answering queries or taking in orders, and with so much on your plate, it’s not surprising if you commit errors or mistakes as you accomplish those tasks. You’re only human, after all.

By leveraging platforms like ChatGenie, to do those tasks for us. I love how we get to consolidate inquiries and maximize our productivity with this handy tool at our disposal. I also love how it has so many-built in features and platforms within a platform that takes care of different business tasks, like sales reports.

Automating tasks as a way to a more productive business management

Above anything else, time has been a vital part of maintaining a healthy work-life balance and modern technology allows us to make life easier. While it can’t do everything for you, it’s  a great companion to help us reach greater heights and achieve our goals. It also helps us become more efficient and productive in our daily lives. In the eyes of a Marketing Strategist and business owner like Andrea, automating tasks for both personal and business concerns will help you level up your management game.

ChatGenie offers a wide array of features that can act like your business partner. Staying true to our brand views, we aim to elevate the business management experience by automating the whole process: from customers' shopping experience down to business owners’ eCommerce workflow.

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While not everyone is ready for change, we want to be your companion while taking baby steps into a better, automated, and seamless business management system.  

Sign up for a FREE ChatGenie online store here: ChatGenie | Sell Inside The World's Biggest Apps

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Get to know more about Andrea: the Marketing Strategist and her upcoming events by Kohi Social here: https://stan.store/kohisocial

Sign up and be part the Kohi Klubhouse community for freelancers on Facebook HERE.

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