Vans, one of the world’s favorite streetwear brands, knows the power of a good promo. Even established worldwide brands can benefit from special offers - made easy with In-App Commerce. The brand employed two types of promotions - first time customer exclusives and coupons or promo codes, all made possible by the ChatGenie Dashboard.
Data from the initiative shows that Vans saw a 110% increase in sales in March compared to February. The promo feature helped Vans to attract new customers by offering a first-time customer promo, which gave a discount to new customers on their first purchase. Additionally, Vans also offered coupons to their customers, which helped in retaining their existing customer base and encouraging repeat purchases.
The success of Vans' campaign can be attributed to the effective utilization of the promo feature in the ChatGenie Dashboard. The limited-time promo campaign helped Vans to create a sense of urgency among customers and encouraged them to make purchases. The first-time customer, on the other hand, encourages new customers to finally make a purchase: successfully converting social media users into customers. The brand was also able to track the effectiveness of their promotions through the dashboard and make necessary changes to optimize their strategy.
Another factor to the success would be the brand’s clear communication of the promo on their social media. Every social media post has the potential to make or break a campaign. In this case, the post itself was able to advertise the promo while also making their In-App Store easily accessible with a Call-To-Action button. Promo mechanics and promo codes were displayed clearly on both the image and caption as well as a disclaimer on ineligible products for the promo to avoid confusion.
The success of the initiative highlights the importance of utilizing the promo feature in the CG Dashboard to drive sales and increase customer engagement. This success is something any ChatGenie merchant can easily replicate by simply following Vans’ lead and even creating their own spin to the promo tailored especially for their customer base.
Not yet selling inside the biggest apps with ChatGenie? Sign up at chatgenie.ph for a simple, seamless promo run now.