What even is brand consideration? It’s the step in your Sales Funnel you need to consider after Brand Awareness. It’s one thing to let your customers know you’re around, it’s another story to get them to even consider choosing your brand - especially with the plethora of options that are available online. The average consumer is constantly being sold to. It can be hard work to actually convince them to consider your brand. This can be especially tough online. Brand consideration has a lot to do with the deeper aspects of your transaction. It’s no longer just about your existence but more about your value and the experience you provide. So what can you do to increase Brand Consideration?
Make a niche for your brand.
Your positioning is key to increasing your brand consideration. Make sure your audience (your potential customers!) understand your brand value and know why they should choose your business over the millions of others online and offline. This is where your brand identity and USP comes in. Let them know what sets you apart and how your product brings value to their life.
Know who you’re talking to. In order to persuade your audience, you need to be clear about your messaging. You want to resonate with them in order to convert them. Communicate how your products solve their needs and fulfill their wants - in the tone and voice that they’d relate to. There’s no room to be vague here. Zero in on your customers and speak clearly.
Focus on your customers.
Do a deep dive on how to truly perfect the shopping experience for your customers. Make it a priority to deliver the best product to your customers every time. This is easier said than done but this is a vital factor to increase brand consideration as a whole (and for the next purchase!). Learn more about their experiences with your brand and get feedback consistently so you can continue to improve your business: from your offerings to your customer service.
There’s no such thing as too much research. Learn anything and everything about your customers with some market research. Find out more about their needs and wants. Continue to think about what makes them tick. If you’ve already done this before, don’t skip this step! As consumers, we are all ever-evolving. The same thing applies to your customers. Work hard to stay up to date about what they’re all about and let your products show that.
Engagement, engagement, engagement.
In case you didn’t get it yet, engagement is everything. This can be improved by a number of accessible strategies on social media and beyond. Boost your social media engagement on platforms like Facebook and Instagram with engagement-baiting content or create targeted email campaigns tailor-made for their interests. Get personal. You can even go the traditional route and reach out to them yourself. You can even use the Broadcast Manager on the ChatGenie Dashboard to do that! Think outside the box. Offline events help foster a sense of community between you and your customers too. Don’t just facilitate transactions, build relationships.
The last thing to remember is that Brand Consideration is always changing so you’ll always want to revisit this portion of your Sales Funnel. Stay flexible and learn to adapt to the changes your customers go through. Once you’ve done that, you’ll have a better look at how to improve your business as a whole!
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