Facebook ads can do wonders for your online business, that’s a fact. The question is how do you create the perfect ad campaign? How do you craft the ideal Facebook ad? Can you truly make a difference even with a finite budget? The answers are simple. All you need to do is sit down, nail your specifics, and execute your strategy as planned. Let’s get to it!
First, create a Facebook Ad Template. This template is a good way to gauge what you want to achieve, what message you want to say, and who you want to say it to. It’s a good way to see your ad campaign from a birds eye view. You can easily change, edit, or pivot this template for every campaign and need that will arise. You’ll find an example you can save right below.
A few things to think about:
Tell us about yourself
Assume your audience knows nothing of your brand. What do you offer? What problems do you solve? What needs do you fulfill? What makes your brand special? Think about your USP, taglines, or company values.
What do you really want?
Now, let’s zero in on what you want to achieve with this ad campaign. Are you trying to launch your brand? Do you have a product to introduce? Are you simple trying to sell a product? You can also think more specifically online. Do you want to increase your followers? Are you trying to get more views for a special post or video? The possibilities can be endless so it’s important to stay on track for this particular campaign. You can always create campaigns for other purposes later. One conversion-increasing hack you must never forget is to include your chatstore link!
Who are you talking to?
Let’s talk about your target audience and your sales funnel. Do a deep dive into who they are: their demographics, how they behave, what they’re looking for, what problems they encounter, what needs they have, what they want, and how you can solve them. You can also create a Customer Persona here. Another way to zero in on your audience? Special customer segments. You can create special groups for certain kinds of customers both on Facebook Ads and on your ChatGenie Dashboard. Think about your ad’s target market and make sure to specify them in your ad.
Set a budget
Your budget doesn’t need to be astronomical. ChatGenie merchant Marikina Bakery even made nearly P50k in just one month with only P100 per day. The key is to work with what you have and make the most out of it. That’s where knowing your demographics and target market comes in handy. Always optimize your budget by limiting the audience to your target market especially based on their location.
Once you’ve ironed all that out, you’re ready to create your ads and campaigns! After executing your planned ad strategy, it’s important to stay flexible and continue monitoring its success. You can learn your best practices, improve what doesn’t work, and learn more and more about your consumers. You can do this easily on your Facebook Ad Manager. You can also monitor your corresponding sales on your ChatGenie Dashboard. Data is your best friend so always study your campaign success to continue improving your future campaigns!
Don’t have access to the ChatGenie Dashboard yet? Sign up here now: ChatGenie.ph