Plains & Prints, a well-established local fashion label for everyday elegance, got a sales boost amid the COVID-19 pandemic when it opened an additional customer touchpoint on Facebook Messenger with the help of ChatGenie.
The women’s apparel brand, which ranked among ChatGenie’s top-selling merchants for the month of March, is a go-to for fashion-forward, sophisticated women looking for stylish casual tops, bottoms, dresses, playsuits, and accessories.
One aspect that ChatGenie really helped out Plains & Prints with is managing live selling orders. Our eCommerce solution allowed customers tuning in to the brand’s live shows to easily purchase the products that caught their attention. All customers have to do is go to Plains & Prints' Facebook Messenger page to complete their transactions in one message thread.
Plains & Prints' decision to pair the power of live selling with ChatGenie paid dividends during the launch of Art in Motion, a curated fashion series by contemporary Filipino artists Feanne, Soleil & Pete Rich. The March 9 live show raked in record figures, with Plains & Prints reporting one of the highest overnight sales among ChatGenie merchants.
Transactions of the brand in their ChatGenie-powered Facebook Messenger surged by 1000 percent when they combined live selling for the month of March compared to February.
Orders of the Soleil Romper, Soleil Sleeveless Dress, and Feanne Short Sleeve Dress, among others, combined for much of the brand’s sales during that short period. In addition to generating sales, Plains & Prints' brand awareness grew as products like the Soleil Romper, Peterich Short Sleeve Top, and Peterich Sleeveless Top garnered approximately 100 customer views.
ChatGenie proved to be a viable solution for Plains & Prints as it allowed its customers to make purchases directly from the brand’s Facebook Messenger account without forcing them to link out, enabling a smooth customer shopping experience.
“ChatGenie gave us the opportunity to grow our sales by providing a more professional experience to our customers, helping them shop conveniently in a few simple steps,” said Camille Cucueco, Digital Marketing Manager at Plains & Prints.
Plains & Prints’ overnight success perfectly demonstrates how pushing for brand discovery on social media is a recipe for success. The brand maximized revenue opportunities on social media despite the fact that it already has well over 80 stores across the country and several eCommerce sites, where customers can shop in.
According to Camille, hosting live productions has been a priority for the brand since the pandemic hit because it was an opportunity to increase accessibility with most of its boutiques closing down due to lockdown.
It wasn’t smooth sailing for the brand, however, as it took a few trial and errors before its live selling attempts bore fruit.
“After a number of live sessions, we finally were able to find an automated solution with ChatGenie improving the internal process while also giving our clients a seamless online shopping experience,” Camille explained.
Her advice to businesses facing the same challenges as Plains & Prints did?
“Never settle for less, always look for the next best thing and see how it can help your business grow. And with ChatGenie, you have nothing to lose.”
This story proved that no business is ever too big to get in on the social commerce wave. So if you want to launch your ChatGenie-powered online store and follow in the footsteps of Plains & Prints, sign up now by clicking here.
Time to update your wardrobe! Visit Plains & Prints’ Facebook Messenger store now.