With the rise of smartphones and mobile apps, it's no surprise that In-App Commerce is becoming increasingly popular. In-App Commerce refers to the ability to make purchases directly from within a mobile app. This can include the purchase of physical goods, digital products, and content such as e-tickets, e-vouchers, music or ebooks, insurance, or access to premium features or services. In-App Commerce is convenient for users and can be a useful revenue stream for app developers. The Philippines is an especially good place to invest in an upgrade for social selling. There were 76.1 million internet users (with a 68% penetration rate) in the Philippines in January 2022 alone.
One of the biggest benefits of In-App Commerce is convenience. Instead of having to visit a website or store in person, it allows businesses to reach customers where they are already spending their time - on their favorite Super Apps like Facebook, Messenger, Instagram, GCash, and TikTok to name a few. This is especially useful for impulse purchases or for when users are on the go. However, a lot more of the purchasing process happens on these exact apps. 81% of shoppers already do their research on Facebook and Instagram. In-App Commerce also allows for a seamless purchasing experience, as users can save their information within the app for future purchases.
It’s not just about convenience and accessibility, our platform also offers results - and the numbers back it up. Every dollar of ad you spend on ChatGenie Sales Channels returns over 600% more value compared to other eCommerce channels. Our overall conversion rate is from 23% to 27% while the highest industry standard remains at 4%. Simply put? You can sell 6 times more on ChatGenie compared to other eCommerce channels.
There are a few things to consider when implementing In-App Commerce. It's important to ensure that the purchasing process is smooth and easy for users, as a complicated process can lead to abandoned purchases. This is where ChatGenie comes in. With ChatGenie, the eCommerce process is seamlessly streamlined for both the merchant and their customers.
In-App Commerce allows customers to simply shop, add-to-cart, checkout, pay, and arrange for shipping from within the store’s messaging thread: simplifying the process and increasing conversion rates. It also integrates the country’s biggest payment platforms and logistics partners to make the transaction even easier. Payments can be quickly and securely made via integrated gateways such as GCash, PayMongo, Maya, BPI Online, and more whereas delivery is made simple with the automated delivery option via same-day delivery partners such as Grab Express, Lalamove, and the like. More than just a sales platform, the ChatGenie Dashboard also allows users to stay on top of their sales and marketing goals on just one screen. Aside from this, the platform can also be used for the In-Store Commerce use case: bringing the convenience of online sales to the familiarity of traditional shopping or offline events.
In-App Commerce can also be a useful revenue stream for app owners. By offering the ability to purchase goods or services within the app, developers can monetize their app and potentially increase their revenue by getting a cut from transaction fees offered by different payment platforms. In-app purchases can also help to increase user engagement, as users may be more likely to continue using an app if they have made a purchase within it instead of pushing customers out to a website or a different app.
Overall, In-App Commerce is a convenient and potentially lucrative way for users, businesses, and app owners to conduct transactions. As mobile usage continues to increase, it's likely that In-App Commerce will become even more prevalent in the future.
If you haven’t invested in In-App Commerce yet, 2023 is the perfect time. Sign up now for your very own In-App Commerce store here: www.chatgenie.ph