Longtime ChatGenie merchant Marikina Bakery has been a well-loved offline brand known for their Filipino baked goodies and more. After establishing their family-run business, they decided to diversify their sales channels and start selling online as well, a decision made in part because of the pandemic.
Prior to automating and streamlining the process with ChatGenie, they used to have multiple errors when taking orders: from the number of packs of a specific bread, the kind of bread, and down to the computation the total amount. Using the platform also made ordering more efficient for the merchant and the customer! Accessibility and convenience is another highlight that has improved their eCommerce, with fewer clicks needed to make a purchase: from boosted post to checkout.
The veteran Mini App sellers described their success selling on social media due to several factors. The first being a well-strategized social media campaign. Social selling has its strengths and weaknesses. In order to make the most out of this sales channel, one needs to truly understand their platform. Posting regularly is key to maintain your brands exposure especially due to social media algorithms. This worked especially well for them when it came to brand and product promotion. Regular posting is one of Marikina Bakery’s primary tips to gain traction online. Similarly, participation in many platform promos, like GLife on GCash’s many Cycle Campaigns, also improved sales.
One game changer for the bakery? Sponsored posts. Ads play a major role in your online store’s success. Marikina Bakery utilized a well-strategized ad campaign to make their brand known to new customers and remind old customers to place a new order. Ads and sponsored posts are a must for any budget. In order to maximize their sponsored posts and get the optimal results, they made sure to adjust their audience and coverage to those within the delivery vicinity or where most of their customers are located. Investing strategically in ads has been key to increasing their conversion rates - without having to break the bank. Marikina Bakery was even able to increase sales to nearly P450,000 in GMV and process 1,567 orders since joining ChatGenie with just an ad investment of just P100 a day!
The second factor to their success is their keenness to engage with their customers with the Chat Broadcast feature. This ChatGenie Dashboard feature is a must for Marikina Bakery’s campaign days or holidays. Using targeted customer segments such as repeat customers helps drive re-orders from the merchant while specific insights to what their customers are looking for is also one way they convince customers to convert. Same-day delivery is also something they are eager to remind customers of.
Accessibility also played a role to their success in social selling. The simple act of including their chatstore link in ads, posts, and even DMs increased their sales significantly. By providing customers with a seamless way to order instantly, it solves plenty of common pain points for the average consumer such as difficult checkouts, limited payment options, manual delivery booking, and the like. Repeat customers also have an even simpler ordering process due to the option to store their customer information as well as easy access to their previous orders.
One tip from Marikina Bakery to any aspiring social sellers using ChatGenie? Highlight the platform’s convenience to customers, always redirect inquiries to your chatstore, and follow the ChatGenie Post-Activation Guide to make the most out of selling inside the world’s biggest apps.
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