The pandemic has awakened an urge for fitness and now that gyms, workout studios, and the like have finally reopened, interest in fitness is at an all-time high. Take advantage of that trend and make subscriptions available right inside the world’s biggest apps with ChatGenie.
In-App Commerce is not just for retail businesses. It’s also great for selling subscriptions, memberships, and the like. One prime example? Our latest merchant, Fitness First! The premium gym and fitness center was recently powered by ChatGenie (under the Digital Products category), allowing customers to get gym access from within Messenger. One of their offerings is their Wellness Access Cards which gives the user one month of gym access, with no commitment lock: a perfect way to start one’s fitness journey with minimal investment.
Since getting powered by In-App Commerce, Fitness First has gone from strength to strength. By the second week, they got a 40% raise in sales followed by a 57% increase. This additional avenue of income has already earned a total of over ₱90,000 in sales during their first month.
The transition was easy. Once their Messenger page was converted into an In-App Commerce store, all they had to do was promote it. One easy way to let your customers know about your new online store is by encouraging them with opening promos. Fitness First did it with a combination of organic content and boosted posts - all of which feature their promo and CTA button that leads directly to their In-App Commerce store.
Becoming part of a gym has never been simpler. Customers just have to go to the page’s messaging thread, hit the Get Started button, and browse through the store’s offerings. For Fitness First, customers get to select a product. Once customers choose their preferred offering, they just need to add to cart and checkout, as they would for a retail product. After inputting their details, they are ready to finalize their purchase. Customers can then pay with a flexible range of secure payment options such as GCash, BPI Online, Maya, PayMongo, and more. Merchants can select whatever payment options they choose. Once the payment process is done, customers can get their details for their purchased plan. It’s as simple as that. See the Fitness First In-App Commerce store in action (and get gym access in a few clicks!) here: Fitness First Platinum Aura Philippines
Ready to get powered by ChatGenie’s In-App Commerce? Sign up here: www.chatgenie.ph