Longtime ChatGenie merchant Marikina Bakery isn't just famed for their fan-favorite bread selection but also their festive holiday sets and promos! Their goodies have been customer approved and are a great way to spread some cheer.
Last year, Marikina Bakery came up with Christmas Baskets (which we may or may not have raved about 👀) Here’s how their Christmas products looked like:
We asked them for a few tips on how they plan and conceptualize their Christmas specials. Here’s how you can apply this local bakery’s tips to your business:
“Our tip is very simple. Just stick to what you want to sell.”
Promo seasons are a great time to highlight and feature your chosen products. While you may want to offer your bestsellers, now would also be a good time to offload the inventory that has been sticking around for more than usual. After all, your chosen promo offers are your choice. Be strategic and always offer your stock that you want to push as opposed to what you simply think your customers would want.
“It’s Christmas so you want the packaging to be attractive.”
Make your products extra special this holiday season. Your customers may be in the market for great gifts Lee for their loved ones. Give your brand an edge by offering ready to send gift-worthy items they can simply put their names on. It doesn’t have to break the bank! A simply ribbon here and card there would make all the difference.
“Like us, we want to offer affordable goodies yet not sacrificing the packaging.”
Offer great value like Marikina Bakery. While it may be tempting to splurge on pretty packaging and add onto the cost, consumers are very value savvy and this might not be too attractive to them. It’s important to find a balance between being affordable and offering something special for the gifting season. That said, make sure to never let your quality suffer for the sake of aesthetically pleasing packaging.
“Know your product, know your customer, then you won't have a hard time thinking what your theme will be.”
These tips don’t just apply to the holiday season. It never hurts to have a few surprises up your sleeve to reward and catch your customer’s eye, no matter what the time of the month. Know your product and know your customer. With those two factors in mind, you’ll always be ready to offer special promos that are sure to help your brand stand out - no matter what the occasion!
You might be thinking your products are far too different from Marikina Bakery’s offerings. However, these tips will go for just about any seasonal promo. Tweak them and make their best practices yours as well! ChatGenie has always been about mutual support and empowerment. We hope these tips will help you make the most out of your eCommerce experience!
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