Another day, another opportunity to learn how you can future-proof your business. In this blog post, we’ll give you insights on expanding your sales channels.
Now, why should you consider exploring more avenues for selling? This should be a no-brainer. For one, it is a proven strategy to gain more buyers and increase revenue.
While a business can function just fine with one primary sales channel, adding a few more wouldn’t hurt as long as you have the means to do so. If you’re worried about there being an overlap in sales channels, don’t worry! This is a good problem to have and not something you should be agonizing over. It’s certainly better than putting all your eggs in one basket.
With that being said, some forethought is still needed before you go all-in on expanding your sales channels.
Some Things to Consider
One of the biggest considerations you have to make is ensuring that your additional sales channels reach your intended market. This means choosing the right channel based on your target market’s demographics, interests, and shopping habits.
You should also take your budget into account. Though it’s recommended that you expand, it shouldn’t come at the risk of stretching your finances unnecessarily. As you would imagine, it’s not worth it to subscribe to an expensive sales channel that charges high fees.
Tying into the previous point, the sales channels you’ll be entering should generate high sales volume and profits. Profitability is the most important thing here because it’s the main reason why you’d want to expand your sales channel in the first place.
Fortunately, ChatGenie makes expanding your sales channels as cost-efficient as possible. By availing of our FREE plan, you’re able to receive orders from customers on Facebook Messenger without having to shell out any money at all! Additionally, ChatGenie merchants don’t have to worry about commission fees eating away their profits because we don’t charge such fees!
Go-To Sales Channels
Now, for the good part. Using a mix of different sales channels is in your best interest. This will require some trial and error but it will help you determine the best strategy for your business moving forward.
Needless to say, the sales channels you choose must be the right one for your product and easily accessible to your customers. This is important to save your business money that you would’ve spent on failed sales channel ventures.
A great avenue to focus on is Facebook. Recent data shows that the Philippines has at least 83.9 million active Facebook users, making the social media app a great place to sell your products and services. By solidifying your business presence on Facebook, you can capture the attention of people who are mindlessly scrolling on the app.
You can take advantage of the potential customers crawling on Facebook by using ChatGenie for free. With our help, you can increase your conversion rate as customers that inquire via Facebook Messenger will be able to place orders right inside that same messaging thread!
Existing Shopify store owners can also double down on the wave of social commerce by using ChatGenie. With our help, business owners can carry over the details of their Shopify store to a ChatGenie-powered store. Not only does this save time, but it allows business owners to reach more customers that are on Facebook Messenger, Instagram, Viber, and GCash!
And our biggest selling point? Customers looking to order via ChatGenie-powered stores will not be linked out to different web pages just to complete a transaction, making it a truly frictionless shopping experience.
Pyur Tea, a premium loose leaf tea brand, started out as an online business exclusively on Shopify. Its owner and founder Lerizze Dizon sought to expand outside Shopify and onto social media apps knowing that brand discovery happens within these platforms.
Lerizze, who is double-hatted as ChatGenie’s Senior Business Development Manager, recognized the value of converting social media users into customers. She believed that passersby in the social media are customers just waiting to be enticed into making a purchase.
“If they’re already there, might as well convert them into customers,” Lerizze said in a previous webinar sponsored by ChatGenie.
The only caveat to expanding sales channels is making sure you can manage them efficiently. As with everything we do, it’s important that we stay on top of things. This way, you’ll be certain that your business can benefit from the growth completely.
With ChatGenie, you don’t have to worry about having too many things on your plate! Our all-in-one dashboard makes it easy because it acts as a control center where you can handle everything from product sales, inventory, product categories, cart setting, order management, shipping, payment, and marketing.
To learn how you can make the most out of your ChatGenie stores, be on the lookout for our next #PoweredByChatGenie webinar. Find out more about the product demo event here.
For client concerns, feel free to send us a message via Submit a request – ChatGenie.