While pretty aesthetics and curated content can catch one’s attention, it’s purposeful copy that can keep them around. Persuasive writing can make an impression on your potential followers and create connections with them before they continue to keep scrolling. Although hashtags certainly play a part in getting your brand out there, you can choose to make your words count. Keep reading to learn the basics of writing effective copy on social media and more.
Know your buyer
First, know who you’re talking to. Envision the people who made you start your business in the first place. Create a Buyer Persona. Think about the people who matter to your business: who they are, what they do, what they need, and what they want. Try to be as detailed as possible! When creating the model of your ideal customer, dig deep into their behavioral patterns: how they go about their day-to-day lives, what they like to do for fun, and what they’re working towards. Study your current customer data and delve into the demographics. Observe their purchasing patterns and how that relates to who they are. If your imagination isn’t so clear, go ahead and talk to your customers. Learn all about what makes them tick and how your brand can be the solution to their problems.
Learn from the best
If you’ve worked with influencers, you can study which KOL proved most effective by tracking their reach, clicks, and sales - this is something you can do on the ChatGenie Dashboard. Once you’ve identified which influencers have helped your sales the most, you can use their social media presence not just to increase your brand reach but also as an example of what works best for your target audience. Take a look at their content: see what relates to your brand, what engages their followers, and what best practices you can apply to your own social media strategy. You can also use the same information, along with other points of data to create customer segments to help you identify what content resonates with different kinds of your clients.
Personify your brand
After getting to know your target market, you can think of how your brand can position itself in the market and on social media. This is where all your insights from creating a Buyer Persona come in. Give your brand a little personality based on your audience. Keep your tone consistent and establish your brand’s voice. From Instagram captions to customer service replies, always use the same tone and make sure that everyone on your team is on the same page. Use that same tone when filling out your ChatGenie online store details: from your Welcome Message to Store Descriptions.
Make it personal
While ChatGenie was created to help automate the process of selling on social media, we don’t want your customers to feel like they’re doing business with a robot. Make the most out of the Mini App’s customizable messages and let your customers feel like they’re speaking to your brand instead of just another chatbot. This may seem inconsequential but the details count. With the right greetings, you can improve the shopping experience for your customers and make it seem a little less intimidating. With a distinct brand voice, you can reach your customers more effectively and keep your audience engaged. Whether it’s professional or conversational, playful or serious, choose what is best for your brand and not just what the trends suggest. Authenticity is always something that your followers are looking for.
Write words that sell
Now, let’s get specific. After all, we’re still here to do business. Let’s talk about your products. The eCommerce landscape can be quite crowded and competitive especially in this era of hyperconvenience. What makes your brand and your products stand out? Be sure to describe your products in a way that’s both informative yet engaging - both on social media and your Mini App online store. Product descriptions don’t always have to be boring. Use social media captions and messages to paint a picture of what your products are like. Since customers can’t just pick up your items as they would in the store, use descriptive words to help them feel, smell, or taste them instead. You can also help them imagine how your products fit into their lifestyle and aspirations. Swimwear lines don’t just sell bikinis and beachwear - they also sell you your next dream vacation.
Keep product descriptions short but captivating
However, using flowery words and lengthy descriptions can make product descriptions on your Mini App online store a bit tricky. For shorter copy needed for things like this, make sure to get all the details in while still being concise. Describing food for your online store? Do it like a restaurant menu: mention the main ingredients and let customers know what’s in store for them. Talk about textures and flavors to let them imagine what they could be snacking on - with just a few taps. Writing descriptions for your online boutique? Tell your customers about the cloth, style, texture, and fit of your product. This way, your customer knows exactly what they’re buying without having to try it on. Being descriptive also helps your customer make all the right decisions to avoid order returns and cancellations.
At the end of the day, the key to effective copywriting is connection. Trends, hashtags, and keywords can only take you so far. To establish lasting connections, you need to understand your customers on a personal level and help them solve their problems and reach their goals. Once you’ve done that, all you need to do is persuade them that your products are exactly what they’re looking for - or never knew they needed!
With ChatGenie, you can do a lot more than automate orders and open sales channels inside your favorite super apps. Our end-to-end business tool is an all-around business assistant to help you maximize and strategize your online sales. From creating customer segments and trackable promo codes to personalizing your automated greetings and product data, ChatGenie is definitely much more than a chatbot.
Learn more about the ChatGenie Dashboard here.
Need some help with setting up your ChatGenie Mini App online store? Read more about the ChatGenie Sales Partner Program here and let us know if you need some assistance.